Customer Loyalty Definition by Authors
Customer loyalty also drives existing. On the other hand he may also require. How Do You Define Customer Loyalty Here we use the term customer loyalty as opposed to brand loyalty. . When a loyal customer has repetitive requirement of the same product such customers may be described as being brand loyal. The loyalty may be product specific or it may be company specific. For the business owner this means they will maximize the customers lifetime value. Loyalty builds up over multiple interactions and is the result of customer satisfaction positive customer experiences and the value realized from using the organizations goods or services. Nathanson observes that loyalty is often directly equated to patriotism. The definition of customer loyalty revolves around a customers intention to continue doing business with a company increase their spending or say good things about it. Heres how the best meet the challe
